While you will not actually say your specific purpose statement during your speech, you will need to clearly state what your focus and main points are going to be.
To _ my _.Įxample: The purpose of my presentation is to demonstrate for my coworkers the value of informed intercultural communication. This formula will help you in putting together your specific purpose statement: Keeping these three inputs in mind, you can begin to write a specific purpose statement, which will be the foundation for everything you say in the speech and a guide for what you do not say. You, your audience, and your context (Tucker & Barton, 2016) Putting It Together You (your interests, your background, past jobs, experience, education, major),įigure 5.3.In writing your specific purpose statement, you will take three contributing elements (shown in figure 5.3) that will come together to help you determine your specific purpose : So if your first speech is an informative speech, your general purpose will be to inform your audience about a very specific realm of knowledge. A specific purpose statement builds on your general purpose (to inform) and makes it more specific (as the name suggests). Now that you know your general purpose (to inform, to persuade, or to entertain), you can start to move in the direction of the specific purpose. Perhaps you could think of them as appealing to the understanding of the audience (informative), the will or action (persuasive), and the emotion or pleasure. These broad goals are commonly known as a speech’s general purpose, since, in general, you are trying to inform, persuade, or entertain your audience without regard to specifically what the topic will be. Speeches have traditionally been seen to have one of three broad purposes: to inform, to persuade, and - well, to be honest, different words are used for the third kind of speech purpose: to inspire, to amuse, to please, or to entertain. Chapter 5: Presentation Organization 32 Purpose and Central Idea Statements
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